Marketing Manager

Marketing Manager

Mission

Empowering young women through mountain biking to create brighter futures and build stronger communities.

The Cycle Effect works to provide young women equal opportunity and access to the sport of mountain biking. We aim to serve 70% of participants who identify as Latinx and/or Black, Indigenous People of Color (BIPOC), and work to remove financial barriers while supporting the social-emotional well-being of our athletes. By centering our values of equity, compassion, belonging, thriving, fun and courage, we are committed to creating an organization that allows female-identifying and non-binary participants the opportunity to create brighter futures and build stronger communities.

Our Values: Explore our organizational values embedded in every part of The Cycle Effect's work: equity, belonging, compassion, courage, thriving and fun. HERE 

All team members understand and are committed to our organization’s mission and values.

Position Responsibilities:

• Lead all marketing efforts for the organization across all counties (Eagle, Mesa, Routt and Summit)
• Responsible for preparation of all developmental mailing designs and virtual fundraising campaign content, working closely with the Development team
• Create all public facing collateral for programs and recruitment efforts
• Create an overall marketing plan and strategy for the year
• Oversee website maintenance and updates, events calendar, blogs
• Create email plan, develop content, and create e-blasts through Mailchimp; build a process and manage e-news database 
• Liaison with media outlets for press releases, advertisements and media coverage, create strategy, budget and monitor effectiveness
• Manage social media sites (posts, campaigns, strategy) and Google Analytics
• Manage any outside vendors/partners for marketing and branding work
• Responsible for creating and designing engaging content
• Set-up event pages on Facebook, event calendar and provide support for promotional aspects of all events
• Spearhead photography and manage photos
• Create talking points and speeches for events and media coverage
• Point person to create and oversee all video production in-house and with videographers
• Work with supervisor to manage marketing budget
• Design and create all swag, collateral and office supplies, including: brochures, rack cards, stickers, letterhead, posters, envelopes, etc
• Oversee inventory and ordering of collateral supplies
• Assist with design and layout of jerseys, socks, water bottles, etc
• Production of annual report
• Oversee fulfillment of sponsorship benefits, including advertising and collateral material, including creation of sponsorship opportunities.
• Act as point of contact for community outreach and engagement events throughout the year, including booth logistics and staffing.

Other Responsibilities:

• Participate as an active member of the development/marketing team and attend staff meetings and program meetings, when applicable
• Special projects when needed and as assigned  
• Must build relationships with key stakeholders and donors
• Assist with other department functions (ie: program practices, administrative tasks, inventory) on an as needed basis 

Qualifications:

• Excellent communication skills, both written and oral
• Ability to influence and engage a wide range of supporters and audiences to build long-term relationships
• Exceptional computer skills with Google (Docs, Calendar, Drive, Forms, Admin, AdGrants, etc), Mailchimp, Adobe Photoshop, Canva,  Illustrator, Squarespace, social media platforms and software
• Professional social media experience required
• Must be a team player
• Highly organized with a professional demeanor
• High energy and passion for The Cycle Effect mission
• High level of critical thinking skills and creativity
• Strong organizational and time management skills with exceptional attention to detail
• Ability to build relationships with various types of people (participants, sponsors, donors, volunteers, board members, etc.)
• Self-motivated to initiate projects for the improvement of The Cycle Effect
• Willingness to do whatever is needed

Requirements:

• Minimum three to five years of experience with demonstrated success in a marketing role
• Minimum two years management experience preferred
• Experience in a nonprofit organization preferred
• Bachelor’s degree preferred
• Valid Driver’s License & clean driving record
• Preferably resides in Eagle, Routt, Summit or Mesa County
• Spanish language skills preferred
• Must be flexible to work occasional night/weekend events and willingness to travel
• Must be able to lift 50lbs
• Must pass a background check

Benefits Include:

● Salary range: $50,000-60,000

Benefits include: Health and dental insurance, retirement match contribution, gear, maintenance discounts, pro-deals, phone stipend, wellness stipend, access to company equipment: bike, gear, uniforms, paid race entry fees, and continuing education. 

Other benefits include: Flexible work schedule, possibility for bonuses, staff days with various  team-building adventures from staff bike rides, team lunches, ski days, fat biking, yoga, and other activities. 

How to Apply 

● Please visit www.thecycleeffect.org/jobs to submit your official application along with your cover letter and professional resume, including your values statement.

*The Cycle Effect is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.