Aftermarket Copywriter

Trek Bicycle

Full time

Waterloo, WI, USA Remote

Apr 20

 A bit about us

Trek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes. When you’re on our team, you’re taken care of, encouraged to learn and grow, and given lots of opportunities to do so. Give us your best, and we’ll give it right back. Sound pretty sweet? Then come join us! 

 

Creative Copywriter – Aftermarket

Trek is seeking a creative copywriter with a deep technical knowledge of bike parts, gear, and culture to fill a key seat on the Brand Creative team.

In this role, you’ll own the messaging for non-proprietary and aftermarket products, taking launch projects along every step of the rugged trail from concept to delivery.

You’ll need to be comfortable leading discussions on creative and working collaboratively across departments, and you’ll need to have a finger on the pulse of the outdoor industry as well as a command of marketing tactics and brand voice.

You’ll also need to be versatile. In a single day, you might snap out a press release, a few brand emails, some retail assets and product copy, and a print ad for a global Bontrager product launch—all while conveying the “Ride bikes, have fun, feel good” spirit of the company.

Please include samples or a portfolio link. 


Product copy (30%)

Write and edit product copy and features for Bontrager and non-proprietary vendors.

 

Aftermarket launches (40%)

Develop creative concepts for Bontrager product launches and write all corresponding deliverables, including editorial pages, brand emails, digital and print ads, video scripts, press releases, blog stories, and retail assets.

Aftermarket campaigns (20%)

Write web copy for global brand campaigns relating to aftermarket products, including SEO-driven landing pages and educational content.

Additional brand creative work (10%)

Collaborate with the Brand Creative team on a variety of other projects, including quarterly print catalogs and brand stories for The Trek Blog.

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Trek Bicycle

At Trek, there's only one standard you have to meet - love.

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