Marketing Manager of Bicycling, Popular Mechanics, and Runner's World

Hearst

New York, NY, USA Remote

Full time

Marketing & PR

Sep 22

The Hearst Enthusiast Group, comprised of Bicycling, Popular Mechanics, and Runner's World, is seeking a Marketing Manager who will support the department with the strategy, development, and activation of integrated marketing programs across key categories.

The Marketing Manager will lead key projects including signature events and programs, custom content executions, proposals for key accounts, and more. In addition, the Manager will support for the Marketing Director and assist in managing and training entry-level employees.

Responsibilities:

  • Develop creative, data-driven proposals for key accounts
  • Collaborate with sales, research, branded content editors, ad product teams, and media planners
  • Lead execution of custom advertiser programs across platforms, including experiential
  • Support the Marketing Director in researching, identifying, and activating new opportunities, strategic partnerships, and high-level strategies for the group
  • Build sales materials and proactive materials to generate revenue
  • Forge new strategic partnerships and ad product innovations across developing platforms
  • Develop category expertise
  • Work with the sales team to strengthen client relationships
  • Always be thinking of new and creative ideas to push our brands forward

Required Skills/Experience:

  • Can synthesize client objectives to determine the right strategy
  • Thrives in a dynamic, fast-paced, high-volume environment
  • 3+ years minimum marketing experience
  • Leadership experience a plus
  • Creative, resourceful, proactive, self-starter, entrepreneurial spirit
  • An excellent writer who can communicate creative ideas in a clear, concise, vivid, and engaging manner
  • Advanced knowledge of print, digital, video, and social media marketing
  • Proficient in Keynote, Google Suite, Microsoft Suite, comScore, MRI-Simmons, Google Analytics
  • Knowledge of and appreciation for topics core to our brands (running, cycling, outdoors, etc.)


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Hearst

Publisher of Bicycling, Popular Mechanics, and Runner's World

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