Community & Social Content Manager

Signa Sports United, North America Bike

Salt Lake City, UT, USA Remote

Full time

Marketing & PR

Jul 19

SIGNA Sports United (SSU) North American Holding is firmly in growth mode. In 2021, SSU entered the US market with the acquisitions of Tennis Express and Midwest Sports, two of the largest tennis platforms in the US. In December 2021, SIGNA Sports United successfully floated on to the New York Stock exchange and is now a publicly traded Company. In February, we hired a seasoned industry leader and entrepreneur to lead the acceleration of our bike operations. Our growth has been propelled by acquiring new brands in leading sports businesses and scaling our current portfolio through our end-to-end e-commerce as-a-service solutions, connecting & enabling offline specialist retailers, and integrating with digital sports communities. Our tennis and bike teams along with the support of our Holding group, made up of Finance, Technology, and Human Resources, are leading SSU’s growth in the US.

Our North American Bike business is united by passion, and not just our passion for riding. It’s a passion for our riders, for our people, and for growth. We love to innovate, give our teams the space to do what they love and the support to do it well. As bike passionistas, we believe our mission can and should be an adventure. Join our dynamic team, chart your journey, and leave your mark! As part of our team, you will get to live your passion.

What You Will Be Responsible For

Our Community and Social Content Manager will manage the company’s and its multiple brand voices along with images to provide exceptional brand and product awareness that will forge a strong community and customer bond. This role will work closely with many departments (both in North America and internationally), especially product development, sales, customer service, PR and brand marketing teams to develop strategies and tactics for engaging organic and paid marketing campaigns on numerous platforms like video, blogs, email, and social channels. This role requires a deep passion for cycling and a strong technical understanding of all types of bikes to communicate authentically and compassionately to experts and novices alike. Being a strong team player and a patient “people person” who is good at building lasting relationships and empathizing will help lead to success in this role.


  • Create and publishing full-funnel content on all media platforms
  • Collaborate with product development, customer service, and sales teams to fully understand product specifications and USPs, as well as the wants and needs of customers
  • Review and analyze social media, email, customer service and other marketing metrics to build and improve campaign and communication strategies
  • Craft responses to customers’ feedback and messages on various platforms
  • Build long-standing and sincere relationships with brand ambassadors and influencers in key disciplines and geographical regions
  • Collaborate with creative team and agency partners as they translate strategy into consumer-facing assets and communications
  • Become the go-to expert on all portfolio products, customers and consumers
  • Understand the customer and make their satisfaction a priority

What We're Looking For

  • BA/BS degree in Business, Communications, or Marketing or related field or equivalent years of experience
  • Minimum 3 years of bicycle brand or bicycle retailer and bicycle or CPG marketing or communications experience at a brand, creative agency, or consultancy managing social media and community campaigns at scale
  • Experience translating rich consumer insights into actionable and compelling marketing tactics
  • Familiarity with the latest trends in bicycling, especially mountain biking, gravel, and e-bikes
  • Project management skills to manage multiple high-profile and high-budget projects at once
  • Strong Adobe suite skills and expertise
  • Skills in photography and videography are a plus
  • Ability to work collaboratively and cross-functionally in a fast-paced environment where the ability to influence and build relationships is critical
  • Excellent written and verbal communication and presentation skillsProactive and careful attention to detail
  • Strong organizational skills and ability to prioritize in a fast-paced environment
  • Self-starter that can effectively manage time with little supervision
  • Diligent, agile and flexible work ethic to accommodate rapidly changing news and PR cycles on an international scale
  • Strong team player with ability to build strong internal/external relationships

What You Need To Know

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.

We at SIGNA Sports United believe that our team-spirit burns brightest when we're together. We also believe in flexible working models. As such, we provide a place for you to come, work and collaborate in any of our offices in the country you are employed in. And of course, you can work from home if needed.

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Signa Sports United, North America Bike

As bike passionistas, we believe our mission can and should be an adventure.