Position: Marketing Manager
Date: June 2022
Location: Golden, CO
Reports to: Director of Marketing
The Marketing Manager will report to the Director of Marketing and lead the implementation of Yeti’s marketing plan. Managing a team of Marketing Specialists & Coordinators, the Marketing Manager will oversee Yeti Cycles paid media, public relations, digital marketing, product marketing, and events. The ideal candidate has 5+ years of experience working across various marketing channels and programs with a minimum of 3+ years management experience with a history of proven success.
Essential Job Functions:
Marketing Management –
o Working with Marketing Director, develop and maintain annual Marketing plan.
o Work with Marketing Director and Marketing Specialists to connect Yeti marketing plan across all channels including Brand, Digital, Creative, Product and Sports Marketing.
o Ensure the Yeti market and product positioning is accurately and consistently represented across all marketing efforts and brand channels.
o Create and manage monthly and quarterly marketing reports.
o Manage and track budget to actuals on monthly basis.
o Coach team as needed to ensure marketing goals and objectives are met.
Brand Management –
o Develop deep understanding of Yeti’s brand, tone, and voice, ensuring all efforts are on brand.
o Ability to guide and lead Marketing team, internal & external partners in developing an understanding of the Yeti brand, tone, and voice.
o Work closely with Content & Creative teams to align on content calendar that will fuel all Yeti Marketing efforts.
Paid Media –
o Develop paid media plans in alignment with all marketing initiatives.
o Manage campaigns, including all print and digital channels.
o Actively guide campaigns by translating digital analytics into strategic action.
o Ability to manage external media planning and buying partners.
o Partner with creative resources and Yeti internal creative to develop media assets.
Public relations –
o Manage press releases for product launches, content releases and company updates.
o Maintain strong relationships with press and key media contacts.
o Maintain internal press contact list and track press hits on monthly and quarterly basis.
o Coordinate interviews with appropriate internal person(s) as needed.
o Manage Marketing / PR bike fleet and ensure all bikes are accounted for and well maintained in coordination with the Yeti Race Team Mechanics.
Product Marketing –
o Deliver strategy for all major annual product launches for bike and apparel.
o Lead develop of all launch materials for new products working closely with product, sales, marketing and external creative partners.
o Lead annual Yeti sales collateral and communications for bike, apparel, and components, delivering clear messaging and product specs to all internal partners and distributors.
o Work closely with product and creative teams to deliver product instructions and manuals.
Event Strategy –
o Define annual tradeshow and event plan and work with marketing specialists and creative teams to develop booth spaces and layouts.
o Attend tradeshow as booth lead at industry trade shows and other industry events.
o Lead organizing product launch events.
o Lead and work with Event Specialists & Demo for all event planning which including permitting, event execution and promotion.
o Work with external guide company to plan and execute Yeti International Gathering events.
· 5+ years of Marketing experience, with a minimum of 3 years management experience.
· Bachelor’s degree or equivalent experience in Marketing, Digital or Brand positions.
· Capable of working in a dynamic team environment, sometimes on short timelines.
· Strong writing and communication skills – ability to communicate clearly and concisely.
· Functional brand and marketing expertise – progressive experience in marketing program development, planning and implementation.
· Proactive self-starter with strong project management aptitude – Ability to keep a team on track and drive projects to completion
· Critical thinking and analytical skills – healthy understanding and experience using data and analytics to evaluate program success and present findings in a concise and accurate way.
· Organized individual with ability to organize projects and team to create clarity.
· Experience working in the bike, mountain bike or outdoor industry is preferred.
Yeti Cycles is a ride-driven company. Everything we do revolves around making the best bikes in the world and to make the best bikes, we need the best people. We are committed to a talented, diverse workplace that values hard work and initiative. Our work environment is relaxed, but high functioning. Dogs wander the building and bikes clutter the hallways. We have good coffee brewing in the morning and hoppy beers flowing in the evening. We’re located near five major trailheads and shut it down from 11:30am-1pm every day to ride. We live to ride. We offer a competitive compensation package, medical/dental insurance, matching 401k, life insurance, paid parental leave, and disability insurance.
$75,000-100,000, annually - depending on experience.
Yeti Cycles is proud to be an Equal Opportunity Employer
To Apply: Please Email your resume & cover letter to email@example.com – include the job title ‘Marketing Manager’ in the subject line.
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We build bikes we want to ride