HUNT MTB Brand Manager (UK Focus)

The Rider Firm

Partridge Green, West Sussex, England, United Kingdom

Full time

Nov 23

Role: Full time Exclusive (38.75 hrs/week, 8:30-5:00pm)

Location: Partridge Green, West Sussex

Salary: dependent upon experience

Application close date: 30 November 2021

ITS CYCLING Limited (‘TheRiderFirm’) was founded in June 2013, with the goal of serving devoted riders through the design, engineering and sale of exceptional cycling products. The Rider Firm wholly owns four cycling product brands that were all created and grown in-house in Sussex, UK; Hunt Wheels, Privateer Mountain Bikes, Cairn E- Bikes and Dissent 133 Equipment.

The Rider Firm seeks an exceptional candidate to fill the role of HUNT MTB Brand Manager. In this full time role, you will work in-person three days per week in our West Sussex HQ, bridging the worlds of product development, engineering, supply chain and marketing.

The right candidate for the job will be passionate about bikes and riding, and eager to serve fellow riders by creating the best possible products. We are looking for a dynamic, energetic, and innovative brand manager or marketer who has 3+ years experience in public relations, email marketing, print and digital advertising, sports marketing, event marketing, content creation, and social media marketing.

This role reports to The Rider Firm Marketing Director, Bryson Ross, with strategic reporting to HUNT Chief Strategy Officer, Rich Land.

Role & Responsibilities

• Serves mountain bike riders by helping to creating the best possible products to improve their riding experience.

• Contributes towards the growth and evolution of the HUNT Bike Wheels MTB business, with a focus on UK riders but supports marketing and brand growth goals throughout USA, Europe and rest of World.

• Manages relationships with journalists and endemic media publications, keeping them informed of brand and product updates, product launches, and identifying opportunities for product reviews and features.

• Plans and executes best-in-class product launches; creates press materials, organizes asset and content capture, manages go-to-market calendar and press package distribution.

• Creates conversion-focused and community-minded content for regular email and social media marketing campaigns.

• Creates and executes an MTB comms calendar that connects with riders through PR, web, video, social media, email, and paid advertising.

• Builds annual brand strategy and marketing plan designed to reach new riders and strengthen relationships with existing riders.

• Plans and executes paid media campaigns, briefs and collaborates with graphic designers on advertising creative production. Executes ad trafficking responsibilities and manages advertising budget.

• Collaborates closely with engineering, product development and supply chain teams to create the best possible products for riders.

• Plans and attends consumer and media-facing in-person events on behalf of HUNT Bike Wheels.

• Manages and supports OE manufacturer relationships.

• Listens to riders. Understands rider needs. Identifies market trends and emerging technologies, find ways that we can continue to innovate and improve products for riders. Relays intel back to product development team to bring innovations to life.

• Presents new products and technologies to external media representatives and internal stakeholders

• PR communications and relationships

Person Specification

• A deep passion for mountain bike culture is a must for this role.

• Bachelor’s degree (Marketing, Communications or related field) appreciated but not required.

• 3+ years experience in brand marketing, with relevant experience in public relations, email marketing, event marketing, brand marketing, print and digital advertisement, sports marketing, content creation, and social media marketing.

• Highly proficient in excel and able to manipulate data and use formulas.

• Very strong written and verbal communication skills, with published experience in copywriting, editing, and asset creation.

• Comfortable creating content and posting on all relevant social media platforms, and has proficiency with relevant CRM, ecommerce, and ROS platforms.

• Ability to work autonomously and as part of a team; delivers well under pressure and adheres to deadlines.

• Comfortable speaking to groups, on camera, and directly with journalists in presentation, pitch and interview formats.

• A proactive attitude to take initiative; thrives in a fast-paced always changing environment.

• Belief in the core values of The Rider Firm Ethos which enable us to succeed and achieve (Riders, Family, Excite, Better, Positive change, Invest respectfully, We are grateful).

The Rider Firm offers equal employment opportunities to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other characteristic. 

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The Rider Firm

The Rider Firm exists to create and distribute cutting-edge performance bike products for devoted riders.