Product Manager - Licensed
Product Manager - Licensed
The Product Manager will be responsible for driving direction in the development of the Licensed business. This role is ultimately responsible for the P&L of these product categories, communicating the product direction to the sales force, being the product expert through market research and tracking sales trends, and coordinating product development with R&D and our vendors. The position is a central hub for the category, between R&D, manufacturing, sales, operations, and other functional groups.
Drive product direction with an awareness of market trends. Must have a great sense of what trends to capitalize on as well as recognize opportunities to set new trends.
Take responsibility for the P&L of the product lines, with specific focus on product margin, spending, and bottom line profitability.
Maintain competitive analysis of all responsible categories to help educate others on the competitive landscape and support line direction.
Communicate direction to R&D team with design briefs specifying delivery dates, calendar, and target price points and graphics.
Coordinate all development between R&D, graphics and manufacturing.
Be the hub of communication between Brand, Product Creation, Sales and Operations on all product line issues. Proactively communicate all pertinent information to each functional department so educated decisions are made.
Responsible for products in each category to be accurately reflected in Innovation Road Development Gates and PLM (Product Line Management software database) from development through the life of the product. This information must be communicated to all departments to ensure accurate and timely product launches.
Create line plan. Create and analyze top-level forecasting documents with Operations team. Must be prepared to communicate philosophy for forecast trends.
Conduct well-prepared, educational, interesting presentations for sales meetings, road shows, and other events with internal and external customers. Support product line launches at trade shows.
Apply multiple approaches to develop, lead and execute marketing initiatives to achieve business objectives and maintain a competitive advantage.
Work closely with external marketing partners and cross functional teams on the commercialization of products.
Education and Training:
Bachelor’s Degree in Business, Marketing or Communications or an equivalent combination of education, training and related experience required.
Minimum three to five (3-5) years experience in developing and managing product marketing initiatives required. This role will place a heavy emphasis on driving concepts, team building, and excellent execution.
Knowledge and passion for snow sports.
Working knowledge of marketing practices and principles desirable.
Strong proficiency with MS Office applications, primarily Word, Excel and PowerPoint.
Skills and Abilities:
Excellent verbal, written and interpersonal communication skills.
Experience in bringing “product to market”.
Strong customer service focus and customer relations skills.
Excellent time management and task prioritization skills.
Solid knowledge of finance, product margin and managing profitability of a line.
Outstanding project management skills with the ability to plan and coordinate work flow.
Ability to maintain a high level of energy, enthusiasm and resiliency.
Easily adapts to changing/evolving priorities and strategies with the ability to maintain a high level of flexibility.
Solid comprehension and listening skills.
Strong analytical, decision-making and problem solving skills.
Ability to rely on experience and judgment to plan and accomplish goals.
Ability to manage multiple assignments and work independently within deadlines.
Strong teamwork skills with the ability to establish and maintain positive collaborative and effective working relationships both internally and externally.
Ability to employ diplomacy and tact in all situations.
Ability to self-motivate and self-manage.
Possesses a wide degree of creativity and ability to evaluate design and color.
Careful attention to detail and accuracy.
We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, tuition reimbursement, and the ability to add value to an exciting mission!
Equal Opportunity Employer Minorities/Females/Protected Veteran/Disabled
Apply online: http://vistaoutdoors.contacthr.com/94459969
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