PR & Communications Manager

Crank Brothers, Inc

Laguna Beach, CA, USA

Full time

Nov 9

SUMMARY:  

  

We are looking for a talented, well-connected, and passionate individual to drive the Crankbrothers PR and Product Marketing Strategy, ensuring new and existing consumers are educated on the benefit of Crankbrothers product worldwide.  

 

DUTIES AND RESPONSIBILITIES: 

  • Define global PR strategy and goals for international colleagues and external media agents. 
  • Develop and maintain direct relationships with North American MTB media, and global non-endemic media.  
  • Work closely with B2B partners to ensure the best representation of Crankbrothers products in local market media.  
  • Track and report all online and print media that includes Crankbrothers and report back to Sales&Marketing team, communicating with external partners where necessary.  
  • Lead the identification, development, pitching, and placement, of Crankbrothers branded stories, within endemic and non-endemic media, worldwide.  
  • Lead the product communication strategy for new and existing Crankbrothers products. 
  • Define new product features and benefits and develop product communication hierarchies for each consumer group necessary.  
  • Develop high-quality written materials for B2B and B2C purposes, to support POP and trade show materials, distributor communication, website entries, and B2C product launch strategies.  
  • Work with the marketing team to create exciting and thought-provoking product launches.  
  • Responsible for tracking, organizing, and distributing product sample orders for photography, tradeshows, and various brand needs.  
  • Assist with other general sales and marketing department responsibilities.  

 

QUALIFICATIONS AND SKILLS: 

  • Bachelor’s Degree in Marketing, Communications, Business Administration, or Economics.  
  • A minimum of 3-4 years of related experience  
  • Passion and experience in mountain biking.  
  • Willing to travel domestically and internationally.  
  • Adaptable to prioritize work hours and unexpected changes in schedule.  
  • Ability to prioritize and meet all deadlines in a fast-paced work environment. 
  • Deep understanding of online and print media.  
  • Well connected within MTB industry media.  
  • Proficient in all Microsoft programs (Word, Excel, Powerpoint, One Drive)  
  • Public speaking, writing, and presentation skills.  

PHYSICAL DEMANDS AND WORK ENVIRONMENT: 

 

  • Occasionally required to lift/push/carry items more than 50 pounds 
  • Occasionally weekends and overtime hours based on the season 
  • Continually required to stand, sit, talk and hear, utilize visual acuity to operate equipment, read technical information, and/or use a keyboard 

 

 

 

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 


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Crank Brothers, Inc

Crankbrothers is the leading brand of pedals, wheels, dropper posts, pumps, tools, and accessories. We create products to improve every rider experien...

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