Social Media Content Creator

Trek Bikes

Waterloo, WI

Full time

Nov 1

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A bit about us

Trek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes. When you’re on our team, you’re taken care of, encouraged to learn and grow, and given lots of opportunities to do so. Give us your best, and we’ll give it right back. Sound pretty sweet? Then come join us!

Social Media Content Creator

Trek is looking for an experienced and creative storyteller to join our Brand Marketing team to serve as the brand’s Social Media Content Creator. Yes. You read that correctly. We’re looking to gainfully employ somebody to create great social media content about bicycles, cycling, and all the wild, weird, and wonderful things about bikes that millions of people will interact with every day. No, this is not a dream. It’s just a dream job.

 The Essentials

  • Create, edit, and post the stories that people interact with on social media platforms that build the Trek brand, promotes, and educates audiences about Trek products, and inspires people to ride their bikes.
  • Work alongside Trek’s international Brand, Creative, Product, and HR Teams to ensure social platforms are engaged throughout an annual communication calendar.
  • Support regular reporting cadence to track content performance, analyze key KPIs, and implement new learnings.
  • Support Trek’s ambassador program with content ideas and ensure ambassador-led content supports Brand initiatives.
  • Stay up to date with the latest social media best practices and trends.


  • 2+ years of actual social media experience. 2+ years of photos of your cats is not what we’re talking about.
  • Robust knowledge and understanding of social media platforms and their respective best practices and emerging trends (i.e. Instagram, Facebook, Twitter, Youtube, Pinterest, TikTok, etc.)
  • Great communication skills and ability to build strong and lasting relationships. We like working with good people.
  • Comfortable working in a fast-paced environment. Come on, this is social media trends and a bike company. You better be comfortable going fast.
  • Strong organizational and time management skills. This helps when going fast.

 Knowledge, Skills & Abilities

  • Can tell a great story.
  • Highly creative, visual, and able to generate ideas and see projects from concept to completion in a fast-paced environment.
  • Can translate brand objectives and creative vision into social platform-specific direction.
  • Light photo and video editing.
  • Gets along and collaborates easily with others.
  • Some travel will be required as needed.

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Trek Bikes

Ride bikes. Have fun. Feel good.