Brand Manager - Giro Bike

Vista Outdoor - Giro

Scotts Valley, CA, USA

Full time

Feb 8

This job is no longer accepting applications.

Brand Manager - Giro Bike

Founded in Santa Cruz, California in 1985, Giro Sport Design relentlessly develops new ideas to enhance the Ride. From the first lightweight, high-performance helmets for cycling and snowsports, to apparel that reimagines what sportswear can be, Giro maintains a strong focus on creating products to enhance the feeling of freedom and independence at the core of a rider’s experience. As a leader in the design, fit and engineering of products that complement the body, Giro is the first choice of riders worldwide. Giro remains committed to serving enthusiasts with innovative performance products, driven by the knowledge that riding is the greatest part of a great life. As long as riders keep striving for better, Giro will keep making the gear that gets them there.

Position Overview:

The Brand Manager is responsible for all aspects of marketing communications, advertising, and public relations with a focused effort on growing brand awareness and strengthening brand image in our global market. This position establishes brand marketing communication priorities and manages the execution of annual brand marketing plans. You will develop advertising strategies and campaigns that achieve worldwide brand marketing objectives. You will work closely with the Director of Marketing, other Brand Managers and Product Managers to ensure a consistent brand message and appearance across all channels of communication and consumer interaction.

Essential functions:

   Responsible for producing global strategic marketing plans that drive brand awareness and sales while adhering to provided budget.

   Must be able to present to internal and external partners throughout the year to ensure team support and provide accountability.

   Responsible for providing international distributors with necessary assets to assist their advertising and PR objectives and maintain a consistent, strong, brand image in all markets worldwide.

   Responsible for managing budgets monthly, quarterly and annually.

   Manage the development and production of all printed and electronic collateral materials to achieve worldwide brand and product marketing objectives.

   Promote Brand sponsored teams and riders across all marketing collateral and media channels.

   Manage product and action photo shoots for catalogs and marketing materials.

   Manages, with Product Manager, all aspects of dealer POS programs including displays, product packaging, posters and product information graphics.

   Responsible for ensuring content is relevant and timely within all digital channels: website, social media, etc.

   Responsible for working with digital team to produce regular content updates, annual product updates and creative.

   Manage consumer activations, including events and promotional programs.

   Remains informed about industry news, trends, and competitor product advancements.

   Assist with tradeshow activities and dealer-based promotions.

   Manage public relations efforts, including ensuring product sampling and seeding programs are timely and product is ordered and available for PR team.

   Assist sales partners with product and brand communication content.

   Assist with naming of new products.

   Assist with product line planning and new product vision.

Education and Training:

   Bachelor’s Degree in marketing or related field

   Five or more years in marketing experience – bike industry experience preferred

   Must be digitally savvy, with an understanding of paid search, keywords and content marketing

   Proficient with MS Word, Excel and PowerPoint.

Skills and Abilities:

   Copywriting experience is necessary

   Multimedia imaging, video editing, presentation graphics and production skills a plus

   Ability to coordinate and manage internal and external resources while maintaining a team atmosphere

   Very detail oriented with the ability to manage multiple projects and timelines

   Passion for and good knowledge of bike categories and trends

   Excellent written and verbal communication skills

   A creative approach grounded in practicality

   Willingness to trave

   Knowledge of action sports helpful with previous experience in the bike industry helpful

   Strong social media skills

We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, tuition reimbursement, and the ability to add value to an exciting mission!

Equal Opportunity Employer Minorities/Females/Protected Veteran/Disabled

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Vista Outdoor - Giro

Vista Outdoor Inc. is a leading global designer, manufacturer and marketer of consumer products in the outdoor sports and recreation markets.