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The role of Communications is to develop and define the messaging and communications strategy that increase awareness and affinity for the Red Bull brand and its events, athletes and media projects. The department oversees all internal and external communication and partners with external media that matter/agencies and cross-functional Brand, Sports and Sports Marketing teams to share and amplify the key messages of our brand. Reporting to the Sr Communications Manager, the Communications Manager - General Sports (which includes, but is not limited to mountain biking, road cycling, BMX, running, climbing, Olympic and other outdoor/adventure sports) owns the development and distribution of strategic PR communications and national campaigns that align to the initiatives of a specific Red Bull North America Sports Marketing vertical. The underlying objective of this role is to maximize media coverage that influences and engages sports audiences to build brand awareness and brand love with new consumers.
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