Marketing Coordinator

Trail Head Cyclery

Cupertino, CA, USA

Full time

Oct 19

We’re looking for a new marketing coordinator for Trail Head Cyclery to oversee all aspects of marketing for the shop. The ideal candidate has a passion for mountain biking and a thorough knowledge of modern mountain bikes, brands, and components. We’re looking for someone that can be the voice and vision of Trail Head Cyclery and be a positive influence in our mountain bike community, both locally and online. 

You’ll play a vital role in promoting our brick & mortar store but also maintaining and growing our online presence through social media and ecommerce. Key aspects of this job include running our social media accounts, creating new content, managing our website in collaboration with our website platform, new product launches, and promoting our shop within our local community.

What you’ll do:

  • Manage all content creation for the shop. Photography, videography, and digital assets 
  • Contribute, edit, and oversee publishing of copy on brand websites, email marketing, social media and other digital platforms
  • create new content for the website in the form of blog posts, landing pages 
  • Work with partner brands on new product releases
  • Work with the sales and service teams and our POS system to promote certain products, services, and inventory
  • Create and implement ads with paid social media platforms, particularly Facebook, Instagram, and Google Ads.
  • Review Google Analytics to gauge website presence and performance, ability to adapt to what customers are searching for.
  • Manage communications with customers on social platforms. Respond to questions, comments, inquiries, etc
  • Create compelling content that will get positive engagement towards the shop and what we’re doing. 
  • Own the content calendar, know what products and events are coming up and plan accordingly.

what you’ll need:

  • Knowledge of modern mountain bikes, current trends, and a finger on the pulse of the latest and greatest bikes, gear, trends
  • Equipment: Camera with high quality photo & video capability. Mac OS based computer for work/editing/content management. Adobe creative suite needed. (lightroom, indesign, etc)
  • In short, you in charge of all external-facing content, ensuring consistent tone-of-voice, adherence to brand style guides, and impeccable grammar.
  • An eye for product photography, the details, and ability to produce clean digital assets
  • Familiarity with Mailchimp or other email publishing platforms is a bonus
  • Experience with website builders like squarespace, wix, etc
  • Experience with social media scheduling tools is a bonus, particularly

Why work here:

For the past 24 years, Trail Head Cyclery has been at the forefront of bike shops in the Bay Area that have been specializing in mountain bikes. We eat, sleep, breath mountain bikes and our entire crew at the shop is passionate about cycling.

You’ll be paid a living wage to work around mountain bikes on a daily basis. Benefits include healthcare plans, industry wide discounts (both MTB and outdoor gear), an opportunity to grow within the mountain bike industry and create lasting relationships with brands and folks in the industry. This position is largely based in person, but can also done remotely to some degree.

First and foremost, it’s your opportunity to have your unique mark on a renowned local brand with influence in the industry. It’s a blank canvas to create amazing content we want folks that are eager to be an integral part of this shop and its presence within the local cycling community. This shop us full of personalities with raw enthusiasm for bikes that makes this place truly special and creates a great camaraderie between the employees of Trail Head Cyclery. We have a hunch you’ll love it here.

If you'd like to find out more about the shop, our other open positions, and more, head to

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Trail Head Cyclery

Dedicated to mountain bikes since 1997. A locally owned bike shop supporting our local cycling community and beyond. For riders, by riders.