Role: HUNT Dropbar (Road/Gravel) Brand Manager (UK focus)

Team: Marketing

Location: Steyning, West Sussex (The ideal candidate is available to work from TRF headquarters in West Sussex 3-5 days per week)

Reports to: Marketing Director

Direct Reports: TBC

Hours: 38.75 hours per week (Monday to Friday, 8:30am to 5:00pm) with some travel and weekend work required to attend events and races.

About the role

This is a pivotal role that bridges the worlds of product development, engineering, supply chain and marketing. A passion for bikes and riding is essential as well as being eager to serve fellow riders by creating the best possible products. The role has a broad marketing remit and covers public and media relations, email marketing, print and digital advertisement, sports marketing, event marketing, content creation, and social media marketing.

 Key responsibilities 

• Serves riders by helping to creating and communicate the best possible products to improve their riding experience.
• Contributes towards the growth and evolution of the HUNT Bike Wheels business, with a focus on UK riders but supports marketing and brand growth goals throughout USA, Europe and rest of World.
• Manages relationships with journalists and endemic media publications, keeping them informed of brand and product updates, product launches, and identifying opportunities for product reviews and in-depth product and engineering development or company features.
• Plans and executes best-in-class product launches; creates press materials, organises asset and content capture, manages go-to-market calendar and press package distribution.
• Creates conversion-focused and community-minded content for regular email and social media marketing campaigns. Maintains and grows relationships with HUNT owned audiences across platforms.
• Adapts to business needs and promotes sell across road and gravel-related dropbar products (primarily HUNT, with some marketing support for Cairn Cycles)
• Leverages athletes, industry partners and creative campaigns to consistently grow owned audiences (email subscribers, social audience, etc.).
• Creates, maintains and executes against a dropbar category comms calendar that connects with riders through PR, web, video, social media, email, and paid advertising.
• Builds annual brand strategy and marketing plan designed to reach new riders and strengthen relationships with existing riders.
• Plans and executes paid media campaigns, briefs and collaborates with graphic designers on advertising creative production. Executes ad trafficking responsibilities and manages advertising budget.
• Collaborates closely with engineering, product development and supply chain teams to help create the best possible products for riders and improve internal communication functions across teams.
• Plans and attends consumer and media-facing in-person events on behalf of HUNT Wheels.
• Works with ecommerce team to optimize website function, navigation, content, copy and UX for dropbar riders .
• Supports and promotes OE manufacturer relationships.
• Listens to riders. Understands rider needs. Identifies market trends and emerging technologies, find ways that we can continue to innovate and improve products for riders. Relays intel back to product development team to bring innovations to life.
• Presents new products and technologies to external media representatives and internal stakeholders.

Management responsibilities

• Contributes to cross-functional workflow management with brand marketing, product, engineering and e-commerce teams.
• Manages relationships with sponsored athletes and teams

Budget responsibilities

• Contributes to the building of an annual channel marketing budget across all marketing function (advertising, sponsorship, tradeshows & events)
• Executes monthly budget pacing (media planning, sponsorship payments, product allocation) with accuracy, transparency and detailed reporting.

Principle working relationships

• Journalists, media publications and athletes
• Ecommerce, product, finance, commercial and engineering and supply chain stakeholders

Requirements

• A deep passion for dropbar riding culture (road, gravel, track, cyclocross) is a must for this role.
• Bachelor’s degree (Marketing, Communications or related field) appreciated but not required.
• 3+ years experience in brand marketing, with relevant experience in public relations, email marketing, event marketing, brand marketing, print and digital advertisement, sports marketing, content creation, and social media marketing.
• Highly proficient in excel and able to manipulate data and use formulas.
• Very strong written and verbal communication skills, with published experience in copywriting, editing, and asset creation.
• Comfortable creating content and posting on all relevant social media platforms, and has proficiency with relevant CRM, ecommerce, and ROS platforms.
• Ability to work autonomously and as part of a team; delivers well under pressure and adheres to deadlines.
• Comfortable speaking to groups, on camera, and directly with journalists in presentation, pitch and interview formats.
• A proactive attitude to take initiative; thrives in a fast paced always changing environment.
• Belief in the core values of The Rider Firm Ethos which enable us to succeed and achieve (Riders, Family, Excite, Better, Positive change, Invest respectfully, We are grateful).

If this sounds like something you'd be interested in please send your CV to Careers@TheRiderFirm.CC