Lore is about the pursuit of the perfect pedal stroke. We build tools designed to blur the line between spirit, body, and bicycle. Pedal stroke transcendence inspires sustainability, community with a shared passion, the pursuit of perfection, and the hunt for raw speed.
From South Africa to Switzerland — and everywhere in between — LORE celebrates cyclists from all backgrounds with shoes made precisely for each rider. We are unified by a passion for cycling long and fast.
We are creative thinkers, obsessed with creating next-level, disruptive tools that transform the pleasure and performance paradigm. We have led design and engineering at brands like Apple, Tesla, Puma, DPS Skis, Nike, and Black Diamond.